The Shadows in 1960 were just about the coolest thing
happening in England. Pre-Beatles, Pre-Stones, they were already at the edge of
the door that would soon be exploded open by British rock and roll. But for
now, “Apache” was climbing the charts, satisfying England’s deep seeded need
for cool. And if you watch them play it, their style compliments their sound in
all the right ways. It’s a combination of leather jackets with collars, V-neck
tweed cardigans, Buddy Holly glasses and laid-back “I don’t give a fuck.” What
makes this band look so cool is the way they marry their sound and attitude
with their clothes. They probably didn’t put too much conscious thought into
what they were wearing during a particular live performance of “Apache” that
I’m thinking of. This only makes the whole thing better. Self-conceit is the
downfall of any good, true fashion. The minute you say, “I’m not sure if what
I’m wearing is cool,” it automatically becomes true. In personal experience,
you just never say that. The best fashion is done in split-second instinct and
then forgotten about. It’s an element of true organic fashion. Own what you
wear. The Shadows had their sound, and they make cool look easy. In a way,
that’s because it is—fashion is a form of self-expression, and the minute you
start laboring over it, you’ve got it all wrong. Just like “Apache” is about
the notes that don’t get played, their fashion sense is about the thoughts that
don’t sway them. They borrowed from what they thought was good and didn’t pay
attention to the rest. If it doesn’t come naturally to you, fuck it. It wasn’t
meant to be. And don’t forget to have fun with it. If you’re not having fun,
neither is your style. It’s all one symbiotic wardrobe, baby. But don’t
philosophize.
https://www.youtube.com/watch?v=EzgbcyfJgfQ